Based in San Francisco, California
Based in San Francisco, California
Here's what I do
I've built and scaled marketing through hypergrowth. Most recently I took Harvey from $80M to $250M ARR, and earlier worked through defining chapters at Salesforce, AdRoll, and Yelp.
The best marketing doesn't focus solely on your product. It elevates your customers and partners to talk about their experience. Achieving that at scale requires equal investment in two areas: curating exceptional talent and building an AI operating system.
I go deepest on scaling sales-led growth, breaking into the enterprise, evolving a multi-product company into a platform, and prioritizing global expansion.
Interest Areas
Track record
ARR Growth · Harvey
$250M+
I helped drive ARR from $80M to $250M+, grow from 700 to 1,300+ customers globally, and penetrate 60% of the AmLaw 100 and double digits in Fortune 500 new logo growth.
Marketing-Sourced Pipeline · Harvey
42%
Drove 42% of inbound pipeline through marketing by understanding nuances of the GTM motion, ICP messaging alignment, and content velocity.
Team built · Harvey
3 → 17
Scaled marketing from 3 to 17 while building agentic workflows to expand across 5 new ICPs, launch in 8+ new markets, and support 60+ product releases and partnership announcements.
Community Building · Salesforce
185K+
Built a 185K+ executive community at Salesforce, driving $1B+ in pipeline and repositioning the company as an enterprise digital transformation partner.
Pratik
Pandey
Head of Product and Solutions Marketing, Harvey
Kexin was Harvey's first VP of Marketing and built everything from zero. She came in with a clear plan, hired great people, and built one of the first truly AI-native marketing orgs out there. She's the kind of leader who makes you want to do your best work. On her watch, Harvey crossed $190M in ARR, landed more than half the AmLaw 100, and hit an $11B valuation. The team she built and the story they told drove that growth.
Mai
Green
SVP of Global Customer Marketing, Salesforce
At Salesforce, Kexin stood out for how she approached customers by prioritizing what mattered to them to earn their trust. She brings clarity and rigor to complex, cross-functional work through aligning stakeholders across product, field, brand, PR, and legal, and driving execution against clear business objectives. Beyond programs, she improved how our organization operated, introducing tooling and processes that streamlined a 40-person team and reduced duplicative work. Kexin is decisive, operates with strong judgment, and consistently raises the bar.
Lauren
Vaccarello
CMO, Weka.io
Kexin is one of the brightest, hardest working and most talented marketers I've ever met. She also has this great ability to connect with both customers and prospects which allowed her to build a customer reference program from the ground up. In her spare time she strategized and executed 2 flawless global marketing launches complete with events, PR, email, and customer acquisition. Kexin is also incredibly dependable. I know that if she is working on something it will not only get done, but it will get done perfectly. If you ever have the chance to work with Kexin take it without hesitation.
Serena
Schlaile
Director of Customer Marketing, Netradyne
Kexin creates an environment for people to do their best work. She understands people's strengths and finds opportunities for them to lead. She takes on high-profile programs and puts the right teams in place to flawlessly execute with her guidance. Kexin reminds people to think holistically and strategically when tackling projects. Kexin is equally skilled at removing roadblocks and defusing challenging situations.
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