Based in San Francisco, California
Hi, I'm Kexin.
I build the machine
that builds the pipeline.
Enterprise Marketing
Based in San Francisco, California
Enterprise Marketing
Here's what I do
I build marketing engines for companies in the messy growing-up phase, where there's no playbook, no infrastructure, and no time to wait for either. I ran enterprise marketing at Salesforce, then was the first marketing exec at Harvey. Working inside both taught me what transfers and what doesn't.
My core thesis: AI products fail more from a lack of behavior change than a lack of product capability. Go-to-market has to center on real practitioners and peer-led storytelling. And you can't build marketing without equally building the systems behind it. AI has compressed the cost of building product, so execution isn't the moat anymore. Values, narrative, and taste aligned to your audience are.
I gravitate toward companies where the technology is defining, the stakes are existential, and the customers can't stop talking about the product.
Interest Areas
Track record
ARR Growth · Harvey
$200M+
I helped drive ARR from $80M to $200M+, grow from 700 to 1,300+ customers globally, and penetrate 60% of the AmLaw 100 and double digits in Fortune 500 new logo growth.
Marketing-sourced pipeline
42%
Drove 42% of inbound pipeline through marketing by understanding nuances of the GTM motion, ICP messaging alignment, and content velocity.
Team built · Harvey
3 → 14
Scaled marketing from 3 to 14 while building agentic workflows to expand across 5 new ICPs, launch in 8+ new markets, and support 60+ product releases and partnership announcements.
Community Building · Salesforce
185K+
Built a 185K+ executive community at Salesforce, driving $1B+ in pipeline and repositioning the company as an enterprise digital transformation partner.
Salesforce
Kexin is a strategic operator who turns customer engagement into measurable business impact. At Salesforce, she stood out for how she approached customers—prioritizing what mattered to them and building programs that earned their trust and delivered real value. That approach drove the success of initiatives like the Fortune CEO Series and Make Change Series, creating meaningful executive engagement and brand impact. She brings clarity and rigor to complex, cross-functional work—aligning stakeholders across product, field, brand, PR, and legal, and driving execution against clear business objectives. Beyond programs, she improved how our organization operated, introducing tooling and processes that streamlined a 40-person team and reduced duplicative work. Kexin is decisive, operates with strong judgment, and consistently raises the bar—both in the work she delivers and how teams perform at scale.
Weka.io
Kexin is one of the brightest, hardest working and most talented marketers I've ever met. She also has this great ability to connect with both customers and prospects which allowed her to build a customer reference program from the ground up. In her spare time she strategized and executed 2 flawless global marketing launches complete with events, PR, email, and customer acquisition. Kexin is also incredibly dependable. I know that if she is working on something it will not only get done, but it will get done perfectly. If you ever have the chance to work with Kexin take it without hesitation.
Netradyne
Kexin creates an environment for people to do their best work. She understands people's strengths and finds opportunities for them to lead. When needed, Kexin coaches from behind the scenes. She takes on high-profile programs and puts the right teams in place to flawlessly execute with her guidance. Kexin reminds people to think holistically and strategically when tackling projects. She has fantastic relationships and understands how to work well with others. Kexin is equally skilled at removing roadblocks and defusing challenging situations. She is the ultimate professional and inspires those around her daily.
Get in Touch
Honest enough to tell you what's not working. Tactful enough that you'll thank me for it.